CASE STUDY
Langley Road Dental Practice
Slough
Matt Black designed, manufactured and installed exterior and reception signage for Langley Road Dental Practice in Slough, combining printed and laminated aluminium composite panels with gold-faced reception lettering.
Healthcare / Exterior Signage / Interior Signage / Design + Manufacture + Installation
A refreshed identity, from roadside to reception.
Roadside signage at Langley Road Dental Practice in Slough.
Designed for both directions.
Langley Road carries traffic in both directions, with the practice set back from the kerb behind a mature hedge line. Existing signage was easily lost against the greenery, giving drivers approaching from either direction little advance notice of the entrance.
The new roadside sign was positioned and angled to read clearly to traffic travelling both ways, with a solid, contrasting face that holds up against the hedge behind it.
APPROACH ← PRACTICE → APPROACH
Before anything was made.
Before any signage was manufactured, each location was assessed individually — sightlines, mounting surfaces and viewing distances were considered on their own terms rather than working from a single fixed specification.
That groundwork shaped decisions on scale, materials and positioning for every sign in the scheme, from the roadside marker through to the reception feature wall.
01
DISCUSS
02
SAMPLE
03
VISUALISE
04
REFINE
05
MANUFACTURE
06
INSTALL
The freestanding roadside sign identifies the practice from the street.
Four signs. One visual language.
EXTERIOR SIGNAGE
Printed ACM
Protective laminate
Four locations
Designed, manufactured + installed
Exterior signage carries the practice identity across the site.
Outside, the priority was visibility.
Inside, it was different.
Gold-finished reception lettering continues the practice identity indoors.
The final point of arrival.
ACM CUT LETTERS
Gold vinyl face
ACM cut lettering with a gold vinyl face.
Material changes. The identity doesn't.
One practice. A clearer presence.
The finished scheme carries a single, consistent identity from the roadside through to the reception desk, with visitors met by the same clear signage language at every stage of the journey.
What was previously a fragmented set of signs is now a coherent system — designed, manufactured and installed as one project across all four locations.
Langley Road Dental Practice
Slough
Healthcare
Exterior signage, Reception signage, Colour + material development, Visualisation, Manufacture, Installation
Printed + laminated ACM, ACM cut lettering, Gold vinyl
Planning a signage project?
From roadside signage to interior wayfinding, we work with healthcare practices to design, manufacture and install signage that gives every location a clear, consistent presence.