WAYFINDING
Helping people find their way.
Wayfinding systems designed around movement, information and the decisions people make as they navigate a space.
The right information at the right point.
Effective wayfinding starts with understanding how people use a place.
Where they arrive. Where routes divide. Where decisions are made. What they need to identify. And what information can be removed rather than added.
We develop wayfinding systems for commercial and public-facing environments, considering pedestrian and vehicular movement alongside the architecture, brand and practical requirements of the site.
WAYFINDING ELEMENTS
The building blocks of a system.
Directional signage
Clear information at decision points.
Directories
Helping visitors understand destinations and site structure.
Identification
Confirming buildings, departments, rooms, areas and destinations.
Site maps
Providing orientation where the environment requires a broader overview.
Pedestrian wayfinding
Information designed around people moving through the environment on foot.
Vehicular wayfinding
Direction, parking and operational information for drivers.
APPROACH
Understand the journey before designing the sign.
Arrival
How people first arrive and orient themselves on site.
Destinations
What people are trying to reach and how directly they can get there.
Decision points
Where routes diverge and information needs to be clearest.
Information hierarchy
What needs to be seen first, and what can wait.
Sightlines
How signage is positioned to be seen from the relevant approach.
Consistency
A visual language that stays legible across the whole site.
Accessibility requirements
Considered as part of the wider information system, where relevant.
Pedestrian movement
How people move through the site on foot.
Vehicular movement
How vehicles move, park and are directed around the site.
Physical environment
The existing architecture, landscape and constraints of the site.
PROJECT EVIDENCE
Wayfinding in practice.
Planning a wayfinding project?
Tell us about the site, the people using it and where they need to go.